Create a Winning Facebook Ad Campaign
If you are trying to market to a specific demographic, you are going to find that Facebook ads are often more effective the Google Ads. That’s not to say that they always win, but they are often more...
View ArticleStreamlining Your Life for Maximum Effectiveness
There are a million and one things out there we have all read about productivity and efficiency. I’ve read The Four Hour Work Week , Getting Things Done , and Rework . These books offer many helpful...
View ArticleHow to Not Have to Eat a Horse
Businesses are a lot like nursery rhymes. For every over-worked, shoe-dwelling old woman, there’s another who’s prepared to eat cats, dogs, and horses (whole, presumably) in order to catch a fly....
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Identifying Your Best Customers – and What to do with Them
Who are your best customers? Are they the ones who spend the most? Are they the people who you enjoy dealing with? You might think this is a subjective question, but there is a methodical way to...
View ArticleFresh Ideas: Seven Marketing Tips from a High School Pep Rally
I’d like to spend the next few paragraphs on pep rallies. I know what you’re thinking… huh?! Pep rallies? Besides getting pulled away from math class, what can one possibly say about pep rallies? A...
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